Allie Beth is spot on! All mention of Jesus is not sound doctrine. The subtle, so cunningly developed and presented, spoken so well, filmed so well, done just right “He Gets Us” television spots are not sound teaching. Not Scriptural. Not the Jesus of the Holy Bible. He’s not just a really great moral dude. That certainly gets us. The question that should be addressed is — do we get Him? And if we do then it would be clear just how cunning the whole ad campaign from the LERMA ad agency is.

Cunning, seductive, smooth, and capable of twisting words to please the ear and the mind, without changing the heart to Jesus — just like a certain Serpent in a certain Garden.

It’s time to stop demanding Jesus fit into the latter 20th and 21st century and individuals fit into Him and the whole Word of God.

Read on…

Ken Pullen, Thursday, February 20th, 2025

What the “He Gets Us” commercials get wrong

February 18, 2025

By Allie Beth Stuckey

Reprinted from the Relatable Newsletter

Hey Ken,

As a Christian, it is my sincere hope that everyone is exposed to the gospel. That’s why in 2023 when the He Gets Us campaign started, I held out hope that the campaign’s Super Bowl advertising would get it right — and actually share the Jesus of the Bible. Once again, this year’s commercial fell far short.

Many argue that we should celebrate that Christians are being represented at all, but how can we celebrate when the only “Christian” advertisement entirely misses the point of Jesus — that he suffered and died to save our souls?

Titled “What Is Greatness?” this year’s He Gets Us ad featured several depictions of people displaying kindness toward their neighbor or helping someone in need. In one scene, a man power-washes the words “GO BACK” off what is implied to be the residence of illegal immigrants. In another scene, a man wearing a John 3:16 hat hugs another man at an LGBTQ+ Pride event.

Other less politically charged scenes include a woman comforting a crying man in the grocery store, an organ recipient and his donor in hospital gowns, and a woman pulling another woman out of a wrecked car, among many others. The ad ends with the line, “Jesus showed us what greatness really is. He gets us. All of us.”

There is no mention of the cross or our need for salvation, which means there’s really no mention of the true Jesus at all. But when we take a closer look at the ad agency that produced this commercial as well as the theology of the He Gets Us campaign, it all makes sense.

LERMA/ Ad Agency produced this commercial. It is a radical, far-left, pro-LGBTQ+ company that aims to promote “LGBTQIA+ visibility in marketing.” One past advertisement LERMA/ produced featured a “transgender” teenage child. According to the company’s website, “He Gets Us tells the story of Jesus through a modern lens to demonstrate the way he fought for radical love and inclusion.”

The He Gets Us campaign is no better. Its website uses deceitful language like “transgender,” which only validates what the Bible clearly calls sin. On its About Us page, the campaign invites people to “explore the story of Jesus and consider what it means for [their] life,” claiming that “there is something in the story of Jesus for everyone,” which does not even attempt to offer the gospel message. The campaign’s statement about its latest Super Bowl commercial is that Jesus “showed that the greatest thing we could be is in humble service to others,” which is not entirely true. Serving others is only great when it’s an outflow of our primary love for God.

Overall, LERMA/ Ad Agency and the He Gets Us campaign paint Jesus as a moral teacher who was really good at being kind. Jesus was a teacher and a perfect exemplar of morality; he was the best there ever was at being kind to the downtrodden; but that does not capture who Jesus is.

Jesus is the perfect son of God, the Savior of humanity. He is the way, the truth, and the life — the only path to salvation. It’s true that he radically loves humanity, but it’s the cross that proves this. It’s also true that he’s radically inclusive in that he wants everyone to be included in God’s plan for salvation, exemplified in John 3:16. But He is not radically inclusive by modern standards. He calls us out of our sin and tells us to repent and follow him. This is the Jesus I want to see on the screen because this is only Jesus who can save.